In order to promote the Macintosh, Steve Jobs made a TV commercial directed by the famous Ridley Scott, which cost 900,000 U.S. dollars (a truly incredible amount at that time).
On this day in 1984, the first Apple Macintosh computer became commercially available. This was an important event since Apple Macintosh became the first mass-produced commercial computer with a graphical user interface and mouse. It is interesting that the Macintosh was indeed named after a sort of apple. Namely, McIntosh apples were the favorite of Jef Raskin, an Apple employee who worked on developing the new computer. Still, they had to change the name to Macintosh, because there already existed a company called McIntosh Laboratory.
The first Apple Macintosh was, from today’s perspective, rather modest – it had only 128 KB RAM and one floppy disk drive. Interestingly, the original Mac didn’t even have a hard drive. The monitor’s resolution was 512 * 342 pixels, and it had an 8 MHz processor.
In order to promote the Macintosh, Steve Jobs made a TV commercial directed by the famous Ridley Scott, which cost 900,000 U.S. dollars (a truly incredible amount at that time). That commercial, called 1984, was an allusion to George Orwell’s novel of the same name. It was broadcast during the Super Bowl, the best possible time in the USA in general, due to the huge ratings of that sports spectacle.