- Historical event:
- 28 June 1926
- Benz & Cie. and Daimler-Motoren-Gesellschaft companies were united on this day in 1926. It was decided that their vehicles are to be sold under the name Mercedes-Benz, which has stuck to this day.
On this day in 1926, there was a merger of Daimler and Benz companies, which resulted in the company named Daimler-Benz AG, one of the most famous companies in the history of automakers.
The new company sold cars under the name Mercedes-Benz, creating a brand that still exists today.
Karl Benz and Gottlieb Daimler were one of the first car manufacturers in the world in general. They both started companies, which operated separately for a long time.
Benz & Cie. and Daimler-Motoren-Gesellschaft companies were united on this day in 1926, 26 years after Daimler’s death.
It is interesting why the new company Daimler-Benz AG was selling cars under the name Mercedes-Benz and not Daimler-Benz.
Specifically, Daimler-Motoren-Gesellschaft, in the meantime, has gained reputation with its Mercedes brand, named after Mercedes Jellinek, the daughter of car enthusiast Emil Jellinek. In fact, Daimler-Motoren-Gesellschaft has already sold the brand Daimler to other companies (for example, it was bought by Daimler Motor Company from England, which later produced cars like Jaguar).
Therefore, using the name Daimler was no longer an option for Daimler-Benz AG, so it was decided that their vehicles would be sold under the name Mercedes-Benz, a decision which was kept to this day.